The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the Brighton & Hove seafront.

Successful design, creative and effective work was showcased to the attendees at the show, and winning projects were announced – be it a Grand Prix (FABulous), a Gold (FAB) or a Silver Award.

The recipients of the best in show ( FABulous Award ) at The 26th FAB Awards, were as follows:

FABulous Award across all Design categories:

Gallus Barossa Whisky by Denomination

Isle of Wight Tomatoes by B&B Studio London

FABulous Award across all Advertising & Innovation categories:

BOI-1DA.I. for BACARDÍ by BBDO New York

Ring of Comfort for M&M’s by BBDO New York

BBDO New York wins Agency of The Year Award 

BBDO New York took home The Agency of The Year Award. BBDO New York were the winners in 2022 and 2023 and have now taken the crown a record number of times since FAB was founded in 1999. The Omnicom Agency won both The Advertising FABulous’ ( Best In Shows ) and a record number of FAB ( GOLD ) and Silver Awards and finished well ahead of their nearest competitors who were St. Luke’s London and Mother this year.

PepsiCo Win The FAB Brand / Marketer of the Year Award for the first time

Much of PepsiCo‘ success came from their Global Redesign, their Compostable Bag activation, Doritos Outdoor and Lay’s Branded Content.

PepsiCo have won this award for the first time following MARS Inc.’ Seven wins and McDonald’s and Burger King who have been recognised twice previously.

Commenting on the news of their win, Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods at PepsiCo:

“I’m thrilled and honoured that PepsiCo has won the FAB Brand / Marketer of The Year Award for the first time! This recognition is a testament to the dedication and creativity of our teams around the world. From our global Pepsi redesign to the American compostable bag activation, our efforts to connect with consumers and drive positive growth shows real momentum . I couldn’t be prouder of what our teams have accomplished together and am excited for what’s to come.”

Design Bridge and Partners Win FAB Design Agency of the Year Award

Branding & Design expert Design Bridge and Partners, were named the FAB Design Agency of the Year, taking home Silvers and a FAB ( GOLD ) at The Awards. They narrowly edged out their closest competitors who were Denomination.

FAB GOLD Winners were:

Packaging Design:

Luxury Redefined – Bruichladdich by James Cropper

Gallus Barossa Whisky by Denomination

Brand Identity:

Slurpee Brand Evolution by Safari Sundays, New York

Brand Redesign:

Pastiglie Leone by Design Bridge and Partners

Isle of Wight Tomatoes by B&B Studio, London

Interior Design & Retail Environment

The Alchemist, London Victoria by DesignLSM, Brighton

Advertising & Innovation FAB GOLDS

Butterkist Microwave by St. Luke’s, London for Butterkist (Poster / Outdoor / OOH & Best Use Of Media)

KFC “We Heard You” for KFC by Mother ( TV & Cinema Commercials )

Ocado “Inspired Choice” for Ocado by St. Luke’s, London ( TV & Cinema Commercials )

Cocktail Couture for Bombay Sapphire by BBDO New York ( Experiential )

Marmite Patches by OLIVER London for Marmite ( Guerrilla Marketing & Social Media)

BOI-1DA.I by BBDO New York for BACARDÍ ( Best Use Of Technology, Branded Content & Entertainment, Branded Utility )

Lay’s Groundhog’s Day by OMD USA for PepsiCo ( Branded Content & Entertainment )

The World’s Strongest Can by Opinionated Portland for Voodoo Ranger ( Branded Content & Entertainment )

Ring of Comfort by BBDO New York for M&M’s ( Influencer Marketing & Integrated )

Reese’s “Put Peanut Butter In It” for Reese’s by Mother ( Social Media )

Uber One “Best Friends” by Mother for Uber ( Online Advertising )

Perdue Chix Mix by Colle McVoy, Minneapolis for Perdue ( Integrated )

Jack in the Box x Pineapple Express by Carat, USA for Jack in the Box ( Best Use of Media )

A Better Fortune by The Gate London for On Your Side

The FAB Awards Trophies are made out of recycled packaging materials.

A full list of the Winners of The 26th FAB Awards can be seen here.

Source: The FAB Awards

The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. It identifies and rewards the leading practitioners globally and acknowledges their contribution to their Clients and their Agencies.

All Finalists of The 26th FAB Awards are already assured to win a silver, and The FAB (gold) and FABulous (grand prix) Awards will be announced at The FAB Presentation Party on Thursday, 6th June.

For The Agency of the Year Crown, BBDO New York, is once again a strong contender in the Advertising and Innovations categories, but faces stiff competition from the likes of St. Luke’s London ; Mother;  Oliver; OMD and Dentsu amongst others.

Shenzhen Tigerpan Design Co. is the defending Design Agency of the Year but faces stiff competition this year from, Denomination,  Design Bridge and Partners , DesignLSM, Butterfly Cannon, Midday Studio,  B&B Studio, Stranger & Stranger amongst others.

Brands including:  Diageo, Bacardi, Bombay Sapphire, Pepsi, Butterkist, KFC,  Marmite  etc., will challenge Mars, Incorporated  for their Brand / Marketer of the Year crown this year.

The Branding and Design Jury was chaired by Poppy Stedman, Co-Founder & Creative Director of POPP Studio and The Advertising and Innovation Jury was chaired by Magnus Thorne, Creative Director of Oliver London.

The full list of fab finalists can be seen here.

We, at MarComm News are delighted to support the Advertising and Innovation Categories at The FAB Awards once again!

Source: The FAB Awards

In previous years, FAB received 3,600 entries from over 50 countries globally.

The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales Promotion, Brand Identity, Brand Redesign, Interiors and Retail Environment, Mobile Marketing & Advertising, Digital Projects, Social Media, Influencer Marketing and Branded Content.

The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 25th FAB Awards! FAB extended an open invitation to the entire Marketing Communications Industry globally to view the show.

The recipients of the best in show ( FABulous Award ) at The 25th FAB Awards, were as follows:

FABulous Award across all Design categories:

Swee Kombucha – 100% Natural by Bedow, Stockholm

As one with the olive by Design Bridge and Partners

FABulous Award across all Advertising & Innovation categories:

Malnutrition Labels: Nutritional Ink by St. Luke’s, London

BBDO New York won FAB Agency of The Year Award 

BBDO New York took home The Agency of The Year Award. BBDO New York were the winners in 2021 and have now taken the crown back from AMV BBDO who were last year’s winners. The Omnicom Agency won a FAB ( GOLD ) and number of Silver Awards and closely edged out their closest competitor who were St. Luke’s London this year.

MARS, Incorporated Won The FAB Brand/Marketer of the Year Award

Much of MARS‘ success came from their Pet Food and Snickers & M&M’s Projects by BBDO New York  and MARS Petcare and won them a FAB Gold Award and several FAB Silver Awards. 

The food giant have now won the accolade five times.

Shenzhen Tigerpan Design Co., Ltd. Won FAB Design Agency of the Year Award

Branding & Design expert Shenzhen Tigerpan Design Co., Ltd., was named the FAB Design Agency of the Year, taking home Silvers and a FAB ( GOLD ) at The Awards.

FAB GOLD Winners were:

Packaging Design:

Swee Kombucha – 100% Natural by Bedow, Stockholm

As one with the olive by Design Bridge and Partners

Nikasi or other beer by Shenzhen Tigerpan Design Co., Ltd.

Johnnie Walker Blue Label – Cities of the Future 2220 by Butterfly Cannon, London

On the Fringe by Denomination

Dada Chapel by Stranger & Stranger

Interior Design & Retail Environment

Gaucho, Liverpool by DesignLSM, Brighton

Advertising & Innovation FAB GOLDS

Here for #WagathaChristie by St. Luke’s, London for Butterkist ( Press & Print )

Malnutrition Labels: Nutritional Ink by St. Luke’s, London for Dole Sunshine Company (Poster / Outdoor / OOH )

Placeb’eau for SPA by Happiness, Brussels ( Direct Marketing )

Pre-Hated Marmite by OLIVER London for Marmite ( Guerrilla Marketing & Online Advertising )

The MilkmAId by Ogilvy Paris for La Laitière ( Best Use Of Technology )

Pedigree – Rescue Doodles by BBDO New York for Pedigree ( Mobile )

The FAB Awards Trophies are made out of recycled packaging materials.

A full list of the Winners of The 25th FAB Awards can be seen here.

The deadline for entry submission for The 26th Awards is March 7th 2024.

Source: The FAB Awards

The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 25th FAB Awards! FAB extended an open invitation to the entire Marketing Communications Industry globally to view the show.

Claire Robertshaw, Jury Chair – Packaging Design & Branding at The 25th FAB Awards

Successful design, creative and effective work was showcased to the viewers at the show, and winning projects were announced – be it a Grand Prix (FABulous), a Gold (FAB) or a Silver Award.

Richard Denney, Jury Chair – Advertising & Innovations at The 25th FAB Awards

The recipients of the best in show ( FABulous Award ) at The 25th FAB Awards, were as follows:

FABulous Award across all Design categories:

Swee Kombucha – 100% Natural by Bedow, Stockholm

As one with the olive by Design Bridge and Partners

FABulous Award across all Advertising & Innovation categories:

Malnutrition Labels: Nutritional Ink by St. Luke’s, London

BBDO New York wins Agency of The Year Award 

BBDO New York took home The Agency of The Year Award. BBDO New York were the winners in 2021 and have now taken the crown back from AMV BBDO who were last year’s winners. The Omnicom Agency won a FAB ( GOLD ) and number of Silver Awards and closely edged out their closest competitor who were St. Luke’s London this year.

MARS, Incorporated Win The FAB Brand/Marketer of the Year Award

Much of MARS‘ success came from their Pet Food and Snickers & M&M’s Projects by BBDO New York  and MARS Petcare and won them a FAB Gold Award and several FAB Sliver Awards. 

The food giant have now won the accolade for the fifth time.

Shenzhen Tigerpan Design Co., Ltd. Wins FAB Design Agency of the Year Award

Branding & Design expert Shenzhen Tigerpan Design Co., Ltd., was named the FAB Design Agency of the Year, taking home Silvers and a FAB ( GOLD ) at The Awards.

FAB GOLD Winners were:

Packaging Design:

Swee Kombucha – 100% Natural by Bedow, Stockholm

As one with the olive by Design Bridge and Partners

Nikasi or other beer by Shenzhen Tigerpan Design Co., Ltd.

Johnnie Walker Blue Label – Cities of the Future 2220 by Butterfly Cannon, London

On the Fringe by Denomination

Dada Chapel by Stranger & Stranger

Interior Design & Retail Environment

Gaucho, Liverpool by DesignLSM, Brighton

Advertising & Innovation FAB GOLDS

Here for #WagathaChristie by St. Luke’s, London for Butterkist ( Press & Print )

Malnutrition Labels: Nutritional Ink by St. Luke’s, London for Dole Sunshine Company (Poster / Outdoor / OOH )

Placeb’eau for SPA by Happiness, Brussels ( Direct Marketing )

Pre-Hated Marmite by OLIVER London for Marmite ( Guerrilla Marketing & Online Advertising )

The MilkmAId by Ogilvy Paris for La Laitière ( Best Use Of Technology )

Pedigree – Rescue Doodles by BBDO New York for Pedigree ( Mobile )

The FAB Awards Trophies are made out of recycled packaging materials.

A full list of the Winners of The 25th FAB Awards can be seen here.

Source: The FAB Awards

The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. It identifies and rewards the leading practitioners globally and acknowledges their contribution to their Clients and their Agencies.

All Finalists of The 25th FAB Awards are already assured to win a silver, and The FAB (gold) and FABulous (grand prix) Awards will be announced via an “Online Awards Presentation” in June.

For The Agency of the Year Crown, BBDO New York, is once again a strong contender in the Advertising and Innovations categories, but faces stiff competition from the likes of St. Luke’s London amongst others.

Denomination and Design Bridge and Partners  are the defending Design Agencies of the Year but face stiff competition this year from, DesignLSM, Butterfly Cannon, Shenzhen Tigerpan Design Co., Ltd. Bedow Sweden, EVERLAND Copenhagen, Stranger & Stranger amongst others.

Brands including:  Diageo, Bacardi, Bombay Sapphire, Pepsi, Butterkist, Marmite , Dole Sunshine etc., will challenge Mars, Incorporated  for their Brand / Marketer of the Year crown this year.

The Branding and Design Jury was chaired by Claire Robertshaw, Executive Creative Director of Design Bridge and Partners in London and The Advertising and Innovation Jury was chaired by Richard Denney, Jt. Chief Creative Officer of St. Luke’s London,

The full list of fab finalists can be seen here.

We, at MarComm News are delighted to support the Advertising and Innovations Categories at The FAB Awards once again!

Source: The FAB Awards

In previous years, FAB received 3,600 entries from over 50 countries globally.

The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales Promotion, Brand Identity, Brand Redesign, Interiors and Retail Environment, Mobile Marketing & Advertising, Digital Projects, Social Media, Influencer Marketing and Branded Content.

The FAB Awards provided a bit of much needed cheer in June 2022 with the 24th Edition of their Awards streamed “online” on YouTube due to the Covid situation. YouTube being a major Sponsor of The FAB Awards.

The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 24th FAB Awards! FAB extended an open invitation to the entire Marketing Communications Industry globally to view the show.

Successful design, creative and effective work was showcased to the viewers at the show, and winning projects were announced – be it a Grand Prix (FABulous), a Gold (FAB) or a Silver Award.

The recipients of the best in show ( FABulous Award ) at The 24th FAB Awards, were as follows:

FABulous Award across all Design categories:

ZhiHou for YangYangLa by Shenzhen Lingyun Creative Packaging Design China

Greene King by Design Bridge

FABulous Award across all Advertising & Innovation categories:

4am Adzzz for Sheba by AMV BBDO, London

FABulous Award across all Advertising & Innovation categories:

Creativity Is Essential for Bombay Sapphire by AMV BBDO, London

AMV BBDO London wins Agency of The Year Award Sponsored by YouTube

AMV BBDO London took home The Agency of The Year Award sponsored by YouTube. BBDO New York were the winners in 2021 and have now handed the crown back to AMV who have won it on six previous occasions. The Omnicom Agency won the only two FABulous Awards ( Best In Show ) from the Advertising & Innovations Categories and a number of FAB Gold’s and Silvers and finished comfortable at the Top of the Points Table.

MARS, Incorporated Win YouTube Sponsored FAB Brand/Marketer of the Year Award

Much of MARS‘ success came from their Pet Food, Snickers and Extra Gum Projects by AMV BBDO London, BBDO New York and Energy BBDO Chicago and won them multiple FAB Gold Awards and a FABulous ( Best in Show ) which won them The YouTube FAB Brand/Marketer of the Year honour. 

The food giant have now won the accolade for the fourth time.

Kerry Cavanaugh, Head Of Marketing at MARS Wrigley UK on receiving the Award:

“We are thrilled that FAB has chosen Mars as Marketer of the Year for 2022.  It is an honour to receive this recognition for the fourth time and we are proud to have several Finalists this year.  All of this would not be possible without the incredible Agency partners we work, including those behind this year’s Finalists – AMV BBDO, BBDO New York and Energy BBDO.  Thank you FAB for this recognition.”

Denomination and Design Bridge JOINTLY Win FAB Design Agency of the Year Award

Branding & Design experts Design Bridge and Denomination, were JOINTLY named the FAB Design Agencies of the Year, taking home Silvers, FAB Gold Awards and a FABulous ( Best in Show ) at The Awards.

FAB GOLD Winners were:

Packaging Design:

Satine Organic Pure Milk by Inner Mongolia Yili Group China

Pott’s Sauces In A Can by This Way Up, London

Assembly Gin Brand Creation by Midday

ZhiHou byShenZhen Lingyun Creative China

Wild Folk by Denomination

Greene King by Design Bridge

Brand Identity:

From Plants With Love by Everland, Copenhagen

Maker’s Mark Visual Identity System by Turner Duckworth: London, San Francisco and New York

Brand Redesign:

Crif Dogs for Crif Dogs/PDT by Design Bridge

Interior Design & Retail Environment

Pop Golf by Zachary Pulman Design Studio

Meraki Riyadh by CADA Design, London

Design Effectiveness

Tread Softly Range by Denomination

Advertising & Innovation FAB GOLDS

Creativity Is Essential by AMV BBDO, London for Bombay Sapphire (Ambient / Experiential)

Creativity Is Essential by AMV BBDO, London for Bombay Sapphire (Guerrilla Marketing/ Best Use of Media)

Welcome Back for Guinness by AMV BBDO, London ( TV & Cinema Commercials )

4am Adzzz by AMV BBDO, London ( Direct Marketing / Mobile Marketing )

Foodweiser for Budweiser by Mullen Lowe Delta, Ecuador ( Direct Marketing/ Best Use Of Media )

Ecolate by LIFULL ( Ethical & Sustainable)

The 3D Printed Meatballs by INGO Stockholm for IKEA ( Direct Marketing/ Best Use Of Technology )

Put More Cat in your Cat by BBDO New York ( Online Advertising )

Fleets by BBDO New York for Snickers ( Best Use Of Media )

For When It’s Time: Extra Gum’s Pandemic Comeback by Energy BBDO Chicago ( Ad. Effectiveness )

The FAB Awards Trophies are made out of recycled packaging materials.

A full list of the Winners of The 24th FAB Awards can be seen here.

The deadline for entry submission for The 25th Awards is March 7th 2023.

Source: The FAB Awards

The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 24th FAB Awards! FAB extended an open invitation to the entire Marketing Communications Industry globally to view the show.

“During judging of this years FAB Advertising & Innovation categories, we got to ponder and debate an impressive collection of entries, across many different channels. Amongst those were some standout ideas that really grabbed the attention of the judges, for their originality and great creative thinking, eventually becoming the jury’s unanimous choices for this year’s FAB Award winners”. – Garry Munns, Executive Creative Director and Chair of The Advertising & Innovations Jury Panel.

“The FAB entries this year were highly creative and beautifully executed. We the Jury had a FABulous time debating the finer points of the shortlisted entries with the diverse winners thoroughly deserving their awards.” – Emily Fox, Creative Director, Lewis Moberly and Chair of The Branding & Packaging Design Jury Panel

Successful design, creative and effective work was showcased to the viewers at the show, and winning projects were announced – be it a Grand Prix (FABulous), a Gold (FAB) or a Silver Award.

The recipients of the best in show ( FABulous Award ) at The 24th FAB Awards, were as follows:

FABulous Award across all Design categories:

ZhiHou for YangYangLa by Shenzhen Lingyun Creative Packaging Design China

Greene King by Design Bridge

FABulous Award across all Advertising & Innovation categories:

4am Adzzz for Sheba by AMV BBDO, London

FABulous Award across all Advertising & Innovation categories:

Creativity Is Essential for Bombay Sapphire by AMV BBDO, London

AMV BBDO London wins Agency of The Year Award Sponsored by YouTube

AMV BBDO London took home The Agency of The Year Award sponsored by YouTube. BBDO New York were the winners in 2021 and have now handed the crown back to AMV who have won it on six previous occasions. The Omnicom Agency won the only two FABulous Awards ( Best In Show ) from the Advertising & Innovations Categories and a number of FAB Gold’s and Silvers and finished comfortable at the Top of the Points Table.

MARS, Incorporated Win YouTube Sponsored FAB Brand/Marketer of the Year Award

Much of MARS‘ success came from their Pet Food, Snickers and Extra Gum Projects by AMV BBDO London, BBDO New York and Energy BBDO Chicago and won them multiple FAB Gold Awards and a FABulous ( Best in Show ) which won them The YouTube FAB Brand/Marketer of the Year honour. 

The food giant have now won the accolade for the fourth time.

Kerry Cavanaugh, Head Of Marketing at MARS Wrigley UK on receiving the Award:

“We are thrilled that FAB has chosen Mars as Marketer of the Year for 2022.  It is an honour to receive this recognition for the fourth time and we are proud to have several Finalists this year.  All of this would not be possible without the incredible Agency partners we work, including those behind this year’s Finalists – AMV BBDO, BBDO New York and Energy BBDO.   Thank you FAB for this recognition.”

Denomination and Design Bridge JOINTLY Win FAB Design Agency of the Year Award

Branding & Design experts Design Bridge and Denomination, were JOINTLY named the FAB Design Agencies of the Year, taking home Silvers, FAB Gold Awards and a FABulous ( Best in Show ) at The Awards.

FAB GOLD Winners were:

Packaging Design:

Satine Organic Pure Milk by Inner Mongolia Yili Group China

Pott’s Sauces In A Can by This Way Up, London

Assembly Gin Brand Creation by Midday

ZhiHou by ShenZhen Lingyun Creative China

Wild Folk by Denomination

Greene King by Design Bridge

Brand Identity:

From Plants With Love by Everland, Copenhagen

Maker’s Mark Visual Identity System by Turner Duckworth: London, San Francisco and New York

Brand Redesign:

Crif Dogs for Crif Dogs/PDT by Design Bridge

Interior Design & Retail Environment

Pop Golf by Zachary Pulman Design Studio

Meraki Riyadh by CADA Design, London

Design Effectiveness

Tread Softly Range by Denomination

Advertising & Innovation FAB GOLDS

Creativity Is Essential by AMV BBDO, London for Bombay Sapphire (Ambient / Experiential)

Creativity Is Essential by AMV BBDO, London for Bombay Sapphire (Guerrilla Marketing/ Best Use of Media)

Welcome Back for Guinness by AMV BBDO, London ( TV & Cinema Commercials )

4am Adzzz by AMV BBDO, London ( Direct Marketing / Mobile Marketing )

Foodweiser for Budweiser by Mullen Lowe Delta, Ecuador ( Direct Marketing/ Best Use Of Media )

Ecolate by LIFULL ( Ethical & Sustainable)

The 3D Printed Meatballs by INGO Stockholm for IKEA ( Direct Marketing/ Best Use Of Technology )

Put More Cat in your Cat by BBDO New York ( Online Advertising )

Fleets by BBDO New York for Snickers ( Best Use Of Media )

For When It’s Time: Extra Gum’s Pandemic Comeback by Energy BBDO Chicago ( Ad. Effectiveness )

The FAB Awards Trophies are made out of recycled packaging materials.

A full list of the Winners of The 24th FAB Awards can be seen here.

Source: The FAB Awards

The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes to build brands. It identifies and rewards the leading practitioners globally and acknowledges their contribution to their Clients and their Agencies.

All Finalists of The 24th FAB Awards are already assured to win a silver, and The FAB (gold) and FABulous (grand prix) Awards will be announced via an “Online Awards Presentation”. Traditionally, The FAB Awards Ceremony is held at the quintessentially British and exclusive, The Hurlingham Club in London. However, we have decided to be cautious on Social Contact and avoid in-person large scale events for another year and The Awards will be announced for the third year running on YouTube. The Awards Presentation will on Thursday, 16th June.

“We are acutely aware that these are unprecedented and extremely challenging times for so many around the world and our thoughts and heart are with all those affected. It is perhaps even more important to recognise, applaud and celebrate the incredible efforts of our Industry Teams and all involved in the Creative Process” A huge thanks to our entrants who have submitted projects of the highest standard once again and our fantastic judges for selecting the very best as worthy FAB Finalists. says N. Nayar, Awards President at The FAB Awards, whilst releasing The Finalist List.

The FAB Awards had revealed a Brand New Identity in 2020 following a complete Brand Redesign by renowned Brand Consultancy – Williams Murray Hamm. 

The actual Physical Trophies have been redesigned too and made from Recycled Packaging.

The FAB Awards Jury Chairs

Interior Design & Retail Environment: Holly Hallam, Managing Director, DesignLSM. Packaging Design & Branding: Emily Fox, Creative Director, Lewis Moberly. Advertising & Innovations: Garry Munns, Executive Creative Director.

Judges voted online over a period of 10 days and then “met” via Zoom calls to deliberate over the Shortlist and choose the Finalists for this year.

For The Agency of the Year Crown, BBDO New York, is once again a strong contender in the Advertising and Innovations categories, but faces stiff competition from the likes of AMV BBDO London, BBDO Minneapolis, Zulu Alpha Kilo Canada, Energy BBDO Chicago amongst others.

Jones Knowles Ritchie is the defending Design Agency of the Year but faces stiff competition this year from Denomination, B&B Studio, Design Bridge, DesignLSM,,  This Way Up,  Turner Duckworth,  Midday Studio,  amongst others.

Brands including: Mars, Incorporated ,  Diageo, Bacardi, Bombay Sapphire, Pepsi, etc., will challenge Burger King for their Brand / Marketer of the Year crown this year.

The full list of fab finalists can be seen here.

The 24th FAB Awards are once again sponsored by Google UK Ltd, with YouTube acting as the sponsor of both The Agency of the Year and The Brand of the Year Awards. Other FAB supporters are MarComm News, FAB News and Contagious.

Creative & Design Credits for The FAB Awards Rebrand

Williams Murray Hamm

Jane Catchpole – Designer, Director.Jason Budgen – CGI animation, editor.Photography – Oliver Beamish @ Studio 4.Account Handlers – Wybe Magermans, Emmanuelle Hilson & Simi  Sehra. 
Garrick Hamm – Creative Director – Director. 

Source: The FAB Awards

Creative UK and the Mayor of London’s Culture Team have today announced a partnership to tackle systemic inequalities and to encourage under-represented groups to enter and stay in roles in the Creative Industries.

On 11 July 2022, freelancers and organisations working across London’s creative economy are invited to join Redesigning Freelance: London, where they will be given the opportunity to test, prioritise and develop ideas to help implement a more sustainable freelance model for creatives. The virtual event is open to freelancers and employers across all creative sectors, including performing arts, music, visual arts, fashion, design and screen.

The event will be an opportunity to hear from a cohort of freelancers who have been leading change for creative freelancing in London as part of City Hall’s Creative Freelancers: Shaping London’s Recovery programme. This event is intended to workshop recommendations, prioritise key actions, to help build momentum and agree next steps for positive and impactful change.

Before COVID-19, the creative sector contributed £115.9bn in GVA nationally, growing four times faster than the economy overall, and in every part of the UK. Since 2011, employment in the sector had grown by 35%, three times the national average, to over 2 million jobs. There is huge potential as well as risk but the fragility of the freelance model, which the creative industries rely on heavily, was revealed at the advent of the pandemic when many parts of the Creative Industries swiftly experienced a large drop in their volume of work and were left unsupported.

Evy Cauldwell French, Development & Partnerships Manager, Impact & Change, Creative UK, said: 

“Creative freelancers working throughout London continue to face an unequal playing field, with many sadly choosing to leave creative occupations due to unsustainable practices. We are pleased to announce our partnership with the Mayor of London’s Culture Team, with whom we are empowering organisations and freelancers working across London’s creative economy to create a more sustainable future for our growing workforce.”

The guidance and ideas that emerge from the online event will be taken forward and shaped into a robust business case, as part of Creative UK’s Redesigning Freelancing programme.

The programme will:

·        Produce an industry-led, freelancers-shaped proposition, committing employers to a radical new solution.

·        Create a go-to freelance framework for the creative industries.

This will be developed with full visibility and support from freelancers, and designed to implement systemic change by:

·        Advocating for best practice in work and employment.

·        Developing policy recommendations around freelance work.

·        Signposting resources and best practice insights for freelancers and employers.

For further information and to register for Redesigning Freelance: London on 11 July 2022, please visit https://hopin.com/events/redesigning-freelancing-london

Source: Creative UK

Product of the Year, the UK’s biggest survey of product innovation, has opened its doors and is on the hunt for the most innovative products that have launched in the past 18 months.

Whether your product is disrupting an industry category, smashing its way through the start-up phase or a new product from a household brand – Product of the Year 2023 is open – shining a light on the very best in product innovation and rewarding excellence, this year with new sector categories being introduced such as finance and insurance as well as applications and services which have been received well since being launch worldwide, both by brands from the space as well as the voting consumer.

Every year products from big-name brands such as Unilever, Procter & Gamble, Premier Foods to rising star independent players like THIS, SMASHED Drynks, Starpowa – battle it out to take the title in their product categories. 

So why enter?

The award that drives sales  

For 18 years, Product of the Year has partnered with Kantar, the world’s leading data and insights company, to conduct an independent and robust survey of more than 10,000 UK consumers (400,000 globally) to vote for their favourite new product innovations with winners earning the right to display the iconic red Product of the Year logo. A proven sales and marketing tool, consumers are more likely to buy a product that carries the instantly recognisable Product of the Year logo with brands recording an average sales increase of 10-15%.

The award that builds awareness

Winning a Product of the Year award helps brands stand out in a crowded market and drives an increase in demand. A significant benefit reiterated by Serena Gosling, Senior Brand Manager, Proctor and Gamble who comments: “We always see a sales uplift when we put Product of the Year on our communications

The award that builds recognition

Another key benefit of winning a Product of the Year Award is the dedicated marketing and comms campaign that generates stand out social media and national coverage for the winning products across a broad reach of trade and consumer media titles including The Sun.

“We were so pleased to see Grenade Carb Killa receive a Product of the Year Award.” says Juliet Barratt, Founder, Grenade, “and with an ever health-conscious consumer, knowing that our product is a market leader backed by over 10,000 consumers, we’ve already started to see sales increase thanks to the visibility the award has given us.”

Commenting on the opening of the 2023 awards, Helga Slater, MD, Product of the Year says: “There were some truly stand-out product innovations that won last year with many brands delivering exceptional products – adapting and flexing to meet consumers’ changing wants and needs. And as we return to normality, we are thrilled to start the search once again for this year’s brilliant new products and to give them the recognition they deserve.” 

Product of the Year is now open for entries (closing date: 31^st July). Brands can enter the award here: https://www.productoftheyear.co.uk/

Source: Product of the Year