Audience Store, a leading international customer insight and programmatic media activation partner, has entered into a strategic alliance with Fenestra, an innovative provider of AI-driven solutions for the advertising industry.

The partnership is part of Audience Store‘s Innovation Lab initiative, aimed at enhancing its proprietary audience intelligence platform, Discover AI, and next-generation CTV solution, Targetcast.

With the advertising landscape continually evolving, this collaboration will enable both companies to leverage cutting-edge technology, including AI, to significantly enhance campaign efficiency and effectiveness. Discover AI and Targetcast will empower brands to adopt a logical, audience-first approach to CTV advertising across their programmatic campaigns, focussing on brand impact, dynamic creative and performance.

By combining forces, Audience Store and Fenestra will help brands maximise their reach and achieve incremental growth, while seamlessly integrating with linear TV delivery.

“Partnering with Fenestra aligns perfectly with our mission to clear up the market’s confusion around the changes in the TV landscape and the complex world of digital marketing,” said Jon Hewson, CEO of Audience Store. “Their expertise in AI and data-driven solutions complements our commitment to providing brands with the insights they need to engage with and acquire customers more effectively. Together, we will drive innovation and deliver exceptional value to our clients.”

Fenestra, led by digital advertising veterans Ashley MacKenzie and Javier Campos, specialises in creating independent, customisable platforms and data ecosystems. Their solutions empower agencies and advertisers such as Media by Mother, Epitaph Group, Deutsche Telekom, Republic of Media, and Unibet to optimise their global biddable advertising investments through enhanced performance analysis and automated improvements.

“Joining forces with Audience Store is an exciting step for Fenestra,” said Javier Campos, Chief Information Officer of Fenestra. “By combining our AI capabilities with Audience Store’s extensive market insights, we can revolutionise how brands approach audience engagement and CTV advertising, paving the way for smarter, more efficient campaigns.”

As part of Audience Store’s Innovation Lab initiative, the partnership will not only enhance existing offerings, but will also explore new avenues for technology and AI development, setting the stage for future advancements in the advertising sector.

Source: Audience Store

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With eight of the world’s top tennis players competing, the Nitto ATP Finals promises world-class tennis and nail biting moments. In order to reach new social audiences and bring fans closer to the action, ATP has partnered with immersive social agency Make My Day, to launch a world-first immersive highlights campaign.

The campaign’s first stage runs throughout the tournament and involves bringing real match footage to life with cutting-edge CGI and 3D technology overlays. The highlights, supplied by ATP’s broadcast and production arm NATPF, will be shared on ATP’s Instagram account (@atptour).

The second stage of the campaign kicks off in the semi-finals of the competition, bringing a cutting-edge AR experience directly to viewers wherever they are. Using ATP’s AR filter, fans can relive pivotal, game-changing moments in four simple steps. Firstly, the viewer scans their surroundings with a phone and taps to begin; a virtual court then materialises, ready to be placed onto any surface, like a tabletop. The game highlight then plays on a continuous loop, allowing the viewer to move around and explore the scene from every angle. Finally, viewers are encouraged to share the immersive experience with friends or across their social networks.

Andrew Walker, Senior Vice President Brand & Marketing at ATP, said: “For our fans, we are always seeking ways to add excitement and interactivity to the viewing experience. Make My Day’s expertise in socially native content that is powered by technology has opened doors to new possibilities. The augmented highlights unveiled this week will be a first for tennis fans and will pave the way for our fans to experience their favourite ATP players and sporting moments in dynamic new formats.”

Will Scougal, co-founder and managing director at Make My Day, said: “We’re seeing XR fundamentally change the way culture is experienced by people, from wearables, to broadcast to social AR. This work sets a new standard for sports viewing, merging real match data with cutting-edge technology to create a new and unforgettable fan experience right at the heart of where sport is discussed the most, social media.”

Source: Make My Day

Officially launching today, we are HUMAIN offers intelligent production solutions that combine traditional craftsmanship with the power of Ai. Supported by their ethical Ai framework and the world’s largest roster of pioneering Ai artists, we are HUMAIN enables clients to unlock unprecedented creative possibilities built on a foundation of integrity. As leaders in ethical Ai, we are HUMAIN are setting a new standard in responsible, innovative content creation that will redefine the future of advertising production.

Founded by Matt Morgan and Charlie Lonngren, we are HUMAIN leverages their extensive experience in traditional production with advanced Ai tools and skilled Ai Artist to bring clients’ ideas to life. This approach merges the ingenuity of human creativity with cutting-edge Ai tools, to produce remarkable still and moving image content that can fit seamlessly into traditional pre production, live action, CG or VP workflows or as standalone full Ai productions. Matt Morgan, an industry leader, who’s played a key role in shaping the future of digital creative content,  has handpicked a diverse global group of talented Ai Artists from traditional creative backgrounds including directors, art directors, creative directors, photographers, designers, illustrators, animators, VFX and 3D artists – who are embracing this emerging technology to elevate their craft. The roster, the biggest in the world, spans a range of  disciplines enabling we are HUMAIN to  provide fast and budget friendly production solutions to fulfil a wide range of briefs.

Matt Morgan, Founder, we are HUMAIN said “Our Ai Artists live and breathe creativity and are deeply passionate about Ai. All are pioneers who’re blending their traditional expertise with an advance Ai toolkit. They’re leading conversations on Ai, developing new toolsets, and setting new standards in the industry.”

Charlie Lonngren, Founder, we are HUMAIN added “In this emerging field, where no one is yet an ‘expert,’ we’ve built a collaborative community that shares knowledge and grows together. When you work with us, you benefit from the collective brilliance of this forward-thinking network.”

“Accessing Ai is easy—achieving outstanding results is not.” said Charlie Lonngren. “That’s why we’ve carefully curated a roster of the world’s top Ai artists who can draw on their industry experience, specialist insights and connections to support our clients in navigating the fast-evolving Ai landscape.”

With ethical Ai at the heart of we are HUMAIN’s mission, founders Morgan and Lonngren have collaborated with leading Ai legal experts and copyright lawyers, to create their bespoke ethical workflow policy which enables the roll out of commercially viable campaigns created with Ai, and supported with their robust legal framework.

Lonngren “We’re committed to working within our ethical Ai framework wherever possible. This enables us to honour original content creators, ensuring they’re compensated, whilst offering legal reassurance to our clients. Furthermore, we can take measures to protect our clients’ valuable assets in the creation of new work”.

Matt Morgan is a seasoned Executive Producer and Digital Production expert with over 20 years of experience leading innovative, high-impact projects for top brands such as Coca-Cola, Apple, Sky and The Prince’s Trust. Throughout his established career across industry-leading, digital-first organisations including founding  Moonshine Media, Morgan has been known for delivering complex, immersive digital experiences and for pioneering ethical Ai production. With a deep understanding of Ai, VR, AR and cutting-edge technologies, Morgan  pushes creative boundaries to shape the future of digital storytelling.

Charlie Lonngren is an accomplished Agency Producer. With over 25 years of experience, she has created standout content for leading agencies and global brands including Google, Guiness and Toyota. Known for her expertise in transforming complex briefs into streamlined, efficient workflows, Charlie is excited by the possibilities Ai brings to redefine production processes in today’s evolving landscape. She’s embracing this opportunity to  evolve  her approach to creative content creation and position herself at the forefront of a new era in production. Charlie’s expertise lies in developing strong collaborative partnerships and motivating teams to achieve exceptional results. Her goal is to bring sustainable, forward-thinking solutions to the creative industry without compromising on production and creative excellence.

Source: we are HUMAIN

Audience Store, a premier international customer insight and programmatic media activation partner, has announced a partnership with AudienceProject, a leading provider of audience measurement solutions, to bolster incremental reach for advertisers.

The collaboration will focus on enhancing Targetcast, Audience Store’s audience-first, next-generation CTV advertising solution, enabling advertisers to benefit from market-leading capabilities in planning and reporting incremental reach opportunities above traditional linear TV advertising.

By leveraging AudienceProject’s unique measurement solution, Audience Store will empower advertisers to deduplicate Barb data and impression-level digital data, significantly improving the effectiveness of their CTV campaigns, and enhancing campaign planning by highlighting potential efficiencies based on historical Barb data.

The partnership is designed to deliver enhanced insights into audience reach and will also enable brands to deploy frequency capping across CTV content services in order to maximise their advertising impact beyond traditional linear TV.

“Teaming up with AudienceProject is a strategic move that elevates Targetcast, our market-leading, next-generation CTV solution”, said Jon Hewson, CEO of Audience Store. “This partnership allows us to provide our clients with a clearer understanding of their campaign’s potential pre-campaign, with post-campaign reporting back on the actual performance, incremental reach and audience engagement delivered, informing their advertising strategies with smarter, data-driven decisions.”

AudienceProject’s innovative platform equips advertisers with the tools to gain comprehensive insights into their audience and its incremental reach potential to optimise campaign performance and incremental reach and achieve efficiencies while allowing unique frequency capping across premium CTV content services. This means Audience Store and its clients are better positioned to navigate the complexities of the rapidly evolving advertising landscape and capitalise on the opportunities presented by CTV.

“Audience Store’s commitment to enhancing audience intelligence aligns perfectly with our mission at AudienceProject,” said Paul Barnard, Managing Director at AudienceProject. “Together, we will empower advertisers to unlock the full potential of CTV, delivering not just reach, but also precise targeting and measurement.”

The partnership marks a significant step forward in Audience Store’s continued dedication to innovation within the rapidly evolving TV space, ensuring that clients can navigate the complexities of modern media with confidence and precision.

Source: Audience Store

Barrett ECD Craig Mangan and Supernatural ECD Bob Winter created the Kamalizer to make it easy for people to “be one with” the candidate with an “ala” name extension. Zoom, Blur, Brightness, and Contrast bars let them tweak their photo’s red and blue tones. The microsite also contains links that allow visitors to share their artwork on social media (Facebook, Instagram, and X), register to vote, and donate to the Harris/Walz 2024 campaign.

“The idea was to help people show their support for Harris while combating the negative tone that’s become so exhausting,” Mangan explained. “The Kamalizer is a way for people to do that and say, ‘I’m with her’ in a more fun way.”

Source: The Kamalizer

With the concept “Vivo. Your company goes digital with our partnership”, developed by the agency GALERIA.ag, the campaign features Nadal with his leadership vision, drawing a parallel between his team, which is set to help him reach his goals, and Vivo, which is set to speed up the transformation of the most varied companies around the country.

“There’s a solid relationship of trust and closeness between our brand and Nadal, highly appreciated by our B2B costumers. Thus, we can show them the importance of our partnership on their daily routine, bringing technology to play on their side through our digital solutions that boost their businesses”, says Marina Daineze, Brand and Communication Director at Vivo.

“In our campaign film, we drew on artificial intelligence and post-production resources to show how Vivo stays ahead in technology. Having Nadal as our ambassador emphasizes the strength and high-performance of this partnership for the B2B target, showing the importance of relying on a company which keeps always innovating”, says Bruno Brazão, Creative Director at GALERIA.ag.

The film was shot in Nadal’s own academy, Rafa Nadal Academy, based in his hometown, Manacor, in Spain.

Source: GALERIA.ag

SuperHeroes announced today that JIMMY, its collective of global digital artists bringing new life to advertising across social channels, is expanding to include world-renowned AI artists, such as Paul Trillo, @cinema.ai, @shaneF3D, Ethereal Moon and @ulises.studio. These artists are trailblazers in AI, known for their creative storytelling and use of AI as a craft.

“AI is our latest and greatest tool to enhance creative storytelling and be thumb-stopping,” says Rogier Vijverberg, JIMMY Founder and Chief Creative Hero of SuperHeroes. “We’re being intentional about working with artists that have a strong POV and know how to wield this tool for creative briefings. There’s still much to discover, but with every problem we solve, we’re creating more stunning, original, and leveled-up creative work for brands.”

Since its inception, JIMMY has grown a powerhouse portfolio of 25+ brands including giants like Netflix, Nike, Lenovo, Balenciaga, Buick, Kiehl’s, and the NBA. Setting the bar high early on with viral digital street art content like their work for FentyxPuma and APPA for Netflix, SuperHeroes and JIMMY continue to pave the way for wildly artistic work, as also seen in their most recent AI-inspired campaigns for Lenovo Yoga.

Digital art is becoming increasingly important to brands’ social marketing strategies and is driving significant results in terms of reach, engagement, and brand lift. This expansion within JIMMY positions SuperHeroes with best-in-class artists for work that captures their creative-centric Gen Z audience. See the new JIMMY website for a look into each artist’s work.

Source: SuperHeroes

Global Mar-Tech leader and Marketing Cloud provider, Mapp, today announces the launch of Mapp AI Chat. The innovative tool is designed to transform how marketers analyse their data and extract actionable insights to optimise marketing campaigns.

As part of the Mapp AI Assistant package, Mapp AI Chat is powered by advanced ChatGPT4o algorithms and enables marketers to ‘talk with their data’ — all while ensuring full data confidentiality. This simplifies the process of understanding and analysing complex information. It also answers questions, provides explanations, offers actionable recommendations, and performs advanced data analysis in real-time.

Delivering a more intuitive experience, Mapp AI Chat has been designed to tailor data insights to the specific needs of each user. Now data scientists, eCommerce managers and marketers can break down complex analytics into clear, digestible insights. This includes executive summaries, key findings and correlations, and strategic recommendations – prompting critical follow-up questions to enable users to dive deeper into their data.

Key Benefits of Mapp AI Chat:

• Simplified data interpretation: Mapp AI Chat breaks down complex digital analytics into easy-to-understand executive summaries, making it simpler for marketers to draw key trends and insights from their data.
• Customer behaviour insights: dive deep into user engagement metrics to refine strategies and personalise campaigns more effectively.
• Tailored recommendations: Mapp AI Chat provides personalised strategic recommendations and follow-up questions based on the user’s role. It also encourages further exploration by recommending further analyses of specific data points.
• Ad-Hoc Data Queries: address unexpected changes in key metrics, and fix issues promptly.
• Real-time campaign optimisation

Source: Mapp

Deloitte’s Technology Fast 50 is significant because it identifies and supports emerging leaders in technology, fostering a culture of innovation and entrepreneurship. The competition also serves as a platform for networking among industry leaders, investors, and entrepreneurs, thereby enhancing collaboration within the Dutch tech ecosystem.

Daniel Tjondronegoro, co-founder of Beatgrid, expressed his enthusiasm about the nomination: “Being recognised by Deloitte as one of the fastest-growing tech companies is a tremendous honour for us. It validates our hard work and commitment to innovation. We are excited to continue pushing the boundaries of technology and contributing to a more sustainable future.”

The awards ceremony will take place on November 7, 2024, marking the 25th anniversary of this influential competition.

Source: Beatgrid

Vidds has already been integrated into ShowHeroes Studios, playing a key role in the production of in-house editorial video content and contributing to ShowHeroes’ expansive library of over 150,000 video clips. This acquisition brings further synergy to ShowHeroes’ operations, enhancing its ability to deliver premium video solutions to its global network of publishers and advertisers.

“Vidds has been an integral part of our video production workflow, helping our editorial teams streamline content creation without sacrificing quality,” says Ilhan Zengin, CEO and Co-Founder of ShowHeroes Group. “As AI continues to transform the media and advertising landscapes, adding Vidds to our internal suite of tools strengthens our position at the forefront of video innovation. This move ensures we can keep pushing the boundaries of what’s possible, producing premium content at greater scale and efficiency, while continuing to elevate the creative possibilities for our partners and clients worldwide.”

Hanne Li-Lundmark, Global Director Studios at ShowHeroes Group, adds: “From the moment we started working with Vidds, we saw the impact it had on our workflow, enabling our team to produce top-quality editorial video content faster and more effectively. Vidds has been customized to meet our specific needs, and bringing it fully into the ShowHeroes ecosystem allows us to further optimize our creative processes. As we continue to grow our video library and deliver more tailored content to our publishers and clients, Vidds will play a crucial role in maintaining the high standards that set us apart.”

Vidds offers ShowHeroes Studios the ability to generate, edit, and optimize video content with AI-driven precision—tailored specifically to the needs of its digital publishing and advertising partners around the world. By automating key production processes, Vidds enables content creators to focus on creativity, storytelling, and strategic impact.

Ed Thomas, Co-Founder of Vidds, comments: “It’s been an exciting journey building Vidds, and we’re proud of the value it has brought to ShowHeroes’ video production. Now that the platform is in ShowHeroes’ hands, Andrew and I are confident their team will continue to push the product forward, unlocking even more potential for their editorial and creative teams.”

Andrew Walters, Vidds‘ Co-Founder and former Google engineer, adds: “Vidds was built on the belief that video editing should be intuitive, fast, and high-quality. ShowHeroes’ tech team is well-positioned to continue evolving the platform, while we step back from daily involvement, knowing it’s in capable hands.”

Source: ShowHeroes Group