As part of the installation, the museum and agency also partnered with sound artist and designer Yuri Suzuki and design and research studio Very Very Far Away, to present Yōkai Onomatopoeic Machine, a new sound and sculpture work

Inspired by Young V&A’s current exhibition, Japan: Myths to Manga, which runs until September, Young V&A has teamed up with AMV BBDO to bring to life its first major creative installation Lost and Found Yōkai.

The collaboration has brought together artists and designers from a host of disciplines to joyously transform umbrellas previously forgotten on London’s transport networks, and donated via Transport for London’s Lost Property department, into yōkai. These are a class of supernatural beings and entities that abound in Japanese folklore, literature, art and popular culture, in particular, the kasa-obake or umbrella monster. These playful spooks are a type of tsukumogami, everyday objects that receive a spirit and find new life as yōkai on their 100th birthday.

The free indoor installation takes visitors on a journey through Kasa-obake Alley, where umbrellas once lost around the bustling streets of London, now dance with life at Young V&A. Using the umbrellas as their canvas, a host of artists and designers have been invited to breathe a new life and soul into each of the once forgotten objects, gifting them individually with a new spirit, and transforming them into yōkai, bursting with individual creativity and colour. 

Participating artists and designers include Andrew Kenny & John Booth, Anna Burns, Clara Chu, Nicole Chui, Damselfrau, Jessica Dance, Lilah Fowler, IKUKO Iwamoto, Rio Kobayashi, Hannah Lim, Anzhela Hayrabedyan & Luca Grosso, Kristi Minchin, Murugiah, Annie Frost Nicholson, Yuko Kondo, Dame Zandra Rhodes, Lydia Kasumi Shirreff, Sam Wilde & Naing Lin Oo and Bethan Laura Wood.

William Newton, Curator, Young V&A says: “At Young V&A, we’re all about imagination, having fun and making things. It has been inspiring to see these artists give life to lost things – to bring out the umbrellas’ inner yōkai – and transform them into a fabulous parade. Umbrellas are the most commonly misplaced item on London’s transport networks, and it’s great that we can give them a new use and bring a bit of Japan to the museum’s Town Square for our visitors to enjoy.”

Developed in partnership with creative agency AMV BDDO, Lost and Found Yōkai creates a ‘procession’ that leads visitors to the entrance of Japan: Myths to Manga, located on Young V&A’s mezzanine floor. Suspended at a height, the ‘parade’ of yōkai appear to float, inviting young visitors to walk beneath, look up, and immerse themselves in the enchanting forms.

AMV BBDO creatives Anzhela Hayrabedyan and Luca Grosso say: “We were looking for a playful idea that links two cultures – the tales from Japanese Folklore with the rainy streets of London. Abandoned umbrellas reimagined as yōkai seemed to be the perfect bridge, blending Japan’s storytelling with the wonderfully eclectic art scene of the UK. We hope the installation can spark the imagination of children of all ages, though we do apologise for any mischief they might cause!”

Participating artists and designers draw upon their individual practices, and personal sources of inspiration, to bring to life their selected umbrellas. Set designer and paper artist Lydia Kasumi Shirreff’s yōkai will embody a colourful bird in the style of a Japanese woodblock print, with patterned feathers floating in the air, created using paper with painted detail, inspired by her young son’s idea of creating a ‘rainbow bird’. Artist John Booth collaborates with friend Andrew Kenny of London Embroidery Studio to create a yōkai inspired by Andrew’s two-year old son Bobby, incorporating Bobby’s love of monsters and a visit to Japan: Myths to Manga. A fun and playful monster, with a cheeky character, Bobby brings together components of lost umbrellas and offcuts from Andrew’s studio. Embroidery artist Nicole Chui will present Bae-Bae: the spirit of the Bae will guide your way, a creature inspired by a tiger, which channels the spirit of the people, and club mascot, of Baesianz FC, a football club for women, trans and non-binary people of Asian heritage, founded by Chui in 2022. 

To complement Lost and Found Yōkai, sound artist and designer Yuri Suzuki, in partnership with design and research studio Very Very Far Away, will present Yōkai Onomatopoeic Machine, a new sound and sculpture work, where sounds of supernatural Japan come to life through horn-shaped sculptures. At the entrance to Kasa-obake Alley, individual soundscapes will transport visitors to a world where every creak and rustle tells a tale, from the echo of distant drums to the sound of the shamisen.

The march of these weird and wonderful Yōkai continues through the streets of London, this time across an OOH campaign. Photographed by Emily Stein, the billboards expose the umbrellas’ cheeky new personalities, re-visiting the same locations where they were forgotten. The campaign will also showcase making of content featuring the artists creating their Yōkai on social media.

Source: AMV BBDO

Ad man turned printmaker Buonaguidi spent 35 years in advertising and co-founded major UK advertising agencies St Luke’s in 1995 and Karmarama in 2000, before quitting the industry four years ago to dedicate his life to art.

As well as his own work, the exhibition at Inky Fingers Gallery in Hackney Wick will feature more than 250 thought-provoking, inventive and funny original works all themed on voting donated by a host of other exciting artists. All pieces will be sold to raise money to provide bursaries for young people to do the Art & Design foundation course at the University Of The Arts London in Camberwell.

The exhibition opens on 15th March at Inky Fingers until Friday 5th April.

The hugely popular Buonaguidi was inspired to put on the exhibition after a friend told him that in the last Mayoral election 58% of Londoners didn’t vote.

He explained: “At the end of last year, my friend Natalie Campbell, the independent London mayoral candidate, got in touch and asked if we could help raise awareness about the importance of voting. In the last Mayoral election only 42% of Londoners voted, which is pathetic when you think that more than a century ago, Emily Davison threw herself under a horse and died for the right to vote.

“A few years ago, I didn’t bother voting against Brexit because I never thought it would happen. I will never underestimate the power and importance of my vote EVER again. Voting changes things. Get off your arse and vote and positive change happens.”

He had been making art however for years before he quit the ad industry for good, and rose to prominence in 2003 with his now legendary ‘MAKE TEA NOT WAR’ poster for the march against the war on Iraq, now in the Victoria and Albert Museum collection.

Buonaguidi also previously guest edited The Big Issue, for an edition that was dedicated to art, and organised an art exhibition of his and other artists’ work on the theme ‘Just Be Kind’ around the issue’s publication in November 2022.

Before that in 2021, he teamed up with football magazine Goal to produce a limited edition print to celebrate Italy’s victory in UEFA Euro 2020, with all proceeds going to support those affected by coronavirus in both the UK and Italy.

His work has also been displayed at the Saatchi Gallery, and he’s one of the artists permanently featured at the Jealous Studio & Gallery, East Art Gallery, Hooked Gallery, D’Stassi Art, Enter Gallery, Edit Art and more.

To see some of the works selected for the exhibition on sale, click here: https://weareinkyfingers.uk/collections/voting-schmoting

Source: Inky Fingers

Phaidon is delighted to present “I Love It. What Is It?,” available on February 24^th in the UK wherever books are sold. This inspiring volume is from international branding and design company Turner Duckworth. Since its founding in 1992, the company has created some of the world’s most recognisable visual identities, working with cultural icons like Amazon, McDonald’s, Coca-Cola, and Metallica.

‘I Love It. What Is it?’ celebrates unmistakable wit and visual intuition, all while presenting a compelling glimpse into the design, business, and marketing spheres. Across nearly 300 pages and 150 images, the book compiles stories and advice earned collaborating with top figures across food, beverage, commerce, and other industries over the past three decades. The book not only features a selection of the firm’s most captivating work, but texts that cleverly distill how creativity, instinct, passion, and conviction figure into iconic design and branding.

Written in collaboration with Gyles Lingwood, Professor of Business Creativity at the University of Lincoln, whose work has been honoured by D&AD, British Interactive Media Association, and US Creativity Awards, “I Love It. What Is It?” features contributions from twenty renowned industry figures, including Morgan Flatley, Global Chief Marketing Office and New Business Ventures, McDonald’s; Moira Cullen, Former Design Director of Coca-Cola North America; Linda Lee, Chief Marketing Officer of Campbell’s Meals & Beverages; Stefan Sagmeister, an internationally celebrated designer; and Jessica Spence, North American President of Beam Suntory. 

Each essay in “I Love It. What Is It?” explores the essence of design and how to harness it through branding, packaging, and art. It reads like an insider’s guide to what can often be seen as an insular corporate world where high-level decisions about the branding and logo design, and the feel of products and packaging for the many products in our lives, are made. 

The end result of the behind-the-scenes stories and thought-provoking images is perhaps best summed up in an essay by Chris Garvey, Executive Creative Director of Turner Duckworth: “This is how designers think. It’s messy, but it ends well.”

Sarah Moffat, Chief Creative Officer of Turner Duckworth, says: “As a company, we’ve never adhered to the conventional practice of having a business plan. There’s no claim to pioneering a radically new approach, nor can we pinpoint a single genius move that propelled us to success. Our foundation is rooted in doing what feels right. To capture the essence of this powerful emotion, we reached out to 20 kindred spirits, affectionately known as Turner Duckworth friends and family, to share their experiences from various aspects of the creative industry.”

Moffat adds that the book is not your typical agency retrospective or a step-by-step design manual. Rather, this is a book for anyone who’s interested in cutting through complex mental clutter and evoking genuine emotions.

“We deliberately opted for simplicity, steering clear of a high-production coffee table book,” Moffat says. “The upturned corner is an invitation to scribble notes in the margins, while the modest size fits effortlessly on your bedside table. And that’s not the end of the story; it’s just the beginning. Stay tuned for the digital content that couldn’t be confined to the printed pages, expanding the narrative beyond the limits of traditional media.”

Founded by David Turner and Bruce Duckworth, Turner Duckworth has earned countless honours, including the inaugural Cannes Grand Prix for Design, a D&AD Collaboration Award, Multiple FAB Awards, induction into the Clio Hall of Fame, and even a Grammy. “I Love It. What Is It?” is a testament to these accomplishments, capturing the studio’s unwavering belief in instinct, risk-taking, and innovation.

I Love It. What Is It?: The power of instinct in design and branding

By Turner Duckworth and Gyles Lingwood 

UK £29.95 | On Sale March 2024 | Phaidon Paperback

Source: Turner Duckworth

In previous years, FAB received 3,600 entries from over 50 countries globally.

The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales Promotion, Brand Identity, Brand Redesign, Interiors and Retail Environment, Mobile Marketing & Advertising, Digital Projects, Social Media, Influencer Marketing and Branded Content.

The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 25th FAB Awards! FAB extended an open invitation to the entire Marketing Communications Industry globally to view the show.

The recipients of the best in show ( FABulous Award ) at The 25th FAB Awards, were as follows:

FABulous Award across all Design categories:

Swee Kombucha – 100% Natural by Bedow, Stockholm

As one with the olive by Design Bridge and Partners

FABulous Award across all Advertising & Innovation categories:

Malnutrition Labels: Nutritional Ink by St. Luke’s, London

BBDO New York won FAB Agency of The Year Award 

BBDO New York took home The Agency of The Year Award. BBDO New York were the winners in 2021 and have now taken the crown back from AMV BBDO who were last year’s winners. The Omnicom Agency won a FAB ( GOLD ) and number of Silver Awards and closely edged out their closest competitor who were St. Luke’s London this year.

MARS, Incorporated Won The FAB Brand/Marketer of the Year Award

Much of MARS‘ success came from their Pet Food and Snickers & M&M’s Projects by BBDO New York  and MARS Petcare and won them a FAB Gold Award and several FAB Silver Awards. 

The food giant have now won the accolade five times.

Shenzhen Tigerpan Design Co., Ltd. Won FAB Design Agency of the Year Award

Branding & Design expert Shenzhen Tigerpan Design Co., Ltd., was named the FAB Design Agency of the Year, taking home Silvers and a FAB ( GOLD ) at The Awards.

FAB GOLD Winners were:

Packaging Design:

Swee Kombucha – 100% Natural by Bedow, Stockholm

As one with the olive by Design Bridge and Partners

Nikasi or other beer by Shenzhen Tigerpan Design Co., Ltd.

Johnnie Walker Blue Label – Cities of the Future 2220 by Butterfly Cannon, London

On the Fringe by Denomination

Dada Chapel by Stranger & Stranger

Interior Design & Retail Environment

Gaucho, Liverpool by DesignLSM, Brighton

Advertising & Innovation FAB GOLDS

Here for #WagathaChristie by St. Luke’s, London for Butterkist ( Press & Print )

Malnutrition Labels: Nutritional Ink by St. Luke’s, London for Dole Sunshine Company (Poster / Outdoor / OOH )

Placeb’eau for SPA by Happiness, Brussels ( Direct Marketing )

Pre-Hated Marmite by OLIVER London for Marmite ( Guerrilla Marketing & Online Advertising )

The MilkmAId by Ogilvy Paris for La Laitière ( Best Use Of Technology )

Pedigree – Rescue Doodles by BBDO New York for Pedigree ( Mobile )

The FAB Awards Trophies are made out of recycled packaging materials.

A full list of the Winners of The 25th FAB Awards can be seen here.

The deadline for entry submission for The 26th Awards is March 7th 2024.

Source: The FAB Awards

The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 24th FAB Awards! FAB extended an open invitation to the entire Marketing Communications Industry globally to view the show.

“During judging of this years FAB Advertising & Innovation categories, we got to ponder and debate an impressive collection of entries, across many different channels. Amongst those were some standout ideas that really grabbed the attention of the judges, for their originality and great creative thinking, eventually becoming the jury’s unanimous choices for this year’s FAB Award winners”. – Garry Munns, Executive Creative Director and Chair of The Advertising & Innovations Jury Panel.

“The FAB entries this year were highly creative and beautifully executed. We the Jury had a FABulous time debating the finer points of the shortlisted entries with the diverse winners thoroughly deserving their awards.” – Emily Fox, Creative Director, Lewis Moberly and Chair of The Branding & Packaging Design Jury Panel

Successful design, creative and effective work was showcased to the viewers at the show, and winning projects were announced – be it a Grand Prix (FABulous), a Gold (FAB) or a Silver Award.

The recipients of the best in show ( FABulous Award ) at The 24th FAB Awards, were as follows:

FABulous Award across all Design categories:

ZhiHou for YangYangLa by Shenzhen Lingyun Creative Packaging Design China

Greene King by Design Bridge

FABulous Award across all Advertising & Innovation categories:

4am Adzzz for Sheba by AMV BBDO, London

FABulous Award across all Advertising & Innovation categories:

Creativity Is Essential for Bombay Sapphire by AMV BBDO, London

AMV BBDO London wins Agency of The Year Award Sponsored by YouTube

AMV BBDO London took home The Agency of The Year Award sponsored by YouTube. BBDO New York were the winners in 2021 and have now handed the crown back to AMV who have won it on six previous occasions. The Omnicom Agency won the only two FABulous Awards ( Best In Show ) from the Advertising & Innovations Categories and a number of FAB Gold’s and Silvers and finished comfortable at the Top of the Points Table.

MARS, Incorporated Win YouTube Sponsored FAB Brand/Marketer of the Year Award

Much of MARS‘ success came from their Pet Food, Snickers and Extra Gum Projects by AMV BBDO London, BBDO New York and Energy BBDO Chicago and won them multiple FAB Gold Awards and a FABulous ( Best in Show ) which won them The YouTube FAB Brand/Marketer of the Year honour. 

The food giant have now won the accolade for the fourth time.

Kerry Cavanaugh, Head Of Marketing at MARS Wrigley UK on receiving the Award:

“We are thrilled that FAB has chosen Mars as Marketer of the Year for 2022.  It is an honour to receive this recognition for the fourth time and we are proud to have several Finalists this year.  All of this would not be possible without the incredible Agency partners we work, including those behind this year’s Finalists – AMV BBDO, BBDO New York and Energy BBDO.   Thank you FAB for this recognition.”

Denomination and Design Bridge JOINTLY Win FAB Design Agency of the Year Award

Branding & Design experts Design Bridge and Denomination, were JOINTLY named the FAB Design Agencies of the Year, taking home Silvers, FAB Gold Awards and a FABulous ( Best in Show ) at The Awards.

FAB GOLD Winners were:

Packaging Design:

Satine Organic Pure Milk by Inner Mongolia Yili Group China

Pott’s Sauces In A Can by This Way Up, London

Assembly Gin Brand Creation by Midday

ZhiHou by ShenZhen Lingyun Creative China

Wild Folk by Denomination

Greene King by Design Bridge

Brand Identity:

From Plants With Love by Everland, Copenhagen

Maker’s Mark Visual Identity System by Turner Duckworth: London, San Francisco and New York

Brand Redesign:

Crif Dogs for Crif Dogs/PDT by Design Bridge

Interior Design & Retail Environment

Pop Golf by Zachary Pulman Design Studio

Meraki Riyadh by CADA Design, London

Design Effectiveness

Tread Softly Range by Denomination

Advertising & Innovation FAB GOLDS

Creativity Is Essential by AMV BBDO, London for Bombay Sapphire (Ambient / Experiential)

Creativity Is Essential by AMV BBDO, London for Bombay Sapphire (Guerrilla Marketing/ Best Use of Media)

Welcome Back for Guinness by AMV BBDO, London ( TV & Cinema Commercials )

4am Adzzz by AMV BBDO, London ( Direct Marketing / Mobile Marketing )

Foodweiser for Budweiser by Mullen Lowe Delta, Ecuador ( Direct Marketing/ Best Use Of Media )

Ecolate by LIFULL ( Ethical & Sustainable)

The 3D Printed Meatballs by INGO Stockholm for IKEA ( Direct Marketing/ Best Use Of Technology )

Put More Cat in your Cat by BBDO New York ( Online Advertising )

Fleets by BBDO New York for Snickers ( Best Use Of Media )

For When It’s Time: Extra Gum’s Pandemic Comeback by Energy BBDO Chicago ( Ad. Effectiveness )

The FAB Awards Trophies are made out of recycled packaging materials.

A full list of the Winners of The 24th FAB Awards can be seen here.

Source: The FAB Awards

Using blockchain-based Non-Fungible Token (NFT) technology, which has become popular in the art market in recent months, WWF is offering the artworks of ten international artists for free sale, including Bosslogic, Freehand Profit, Eric Peters, Lea Fricke Romulo Kuranyi, and Etienne Kiefer. They were all inspired by endangered species: each of the crypto-art works represents an animal threatened with extinction. The number of works for sale is accordingly limited to the number of recorded specimens of the species still living in the wild. The works are unique, limited-edition virtual collectors’ items for which a digital, non-exchangeable certificate of ownership is purchased via an NFT. The proceeds from the sale benefit WWFprojects to protect endangered species. For the so-called sourcing of the cryptos, a special token within the blockchain “Polygon” is also used, which has a drastically lower energy consumption – especially compared to other tokens – and is thus sustainably more environmentally friendly.

Within the framework of the joint project, the agencies of Publicis Groupe Germany worked together entirely in the spirit of the Power of One idea. Saatchi & Saatchi stands for the creative idea behind the project and took over the development of the communication for various channels. Digitas Pixelpark developed the campaign website, which, in addition to all information about the campaign, above all allows the direct purchase of the NFTs directly on the campaign page without having to switch to the usual platforms. This means that not only crypto experts but also crypto novices can buy the WWF NFTs and make their contribution to species conservation. MetaDesign developed a corporate design, especially for this special project. The experts at MSL are responsible for strategic campaign messaging as well as PR, media relations and networking with influencers and opinion leaders.

Dennis May, Chief Creative Officer Publicis Groupe Germany: “This project is exciting on so many levels: the core idea, protecting endangered animals, is highly compelling. The artworks works from young talents to renowned digital artists are simply fantastic in their creativity and diversity. And the collaboration in a large team of different agencies and external partners is absolutely great. So it’s not just an idea that has been created, but a shared spirit for a common goal.”

“As WWF, we have a supporting role in social education. We want to show how close we are to the irreversible extinction of various species on this planet,” Eberhard Brandes, CEO of WWF Germany, describes the aim of the campaign. “The NFA campaign will help to support our worldwide projects for these endangered animals and to preserve them in their natural habitat.”

The official sale of “NFAs: Non-fungible Animals” starts on 2 November at 2 pm. 

A preview of the artworks for sale and further information are available at wwf.de/nfa.

Art Work and participating artists:

1st animal: Vaquita | Artist: Lea Fricke 

As an artist with a passion for marine biology, Lea has a very close relationship with nature and its inhabitants. The motifs in the artwork of this young talent from North Rhine-Westphalia also always stem from the sea. With her passion for nature combined with her outstanding talent, Fricke creates impressive and unique works of art.

2nd animal: Amur Tiger | Artist: Freehand Profit  

Gary Lockwood, better known as Freehand Profit, is a Los Angeles-based artist who has been exploring issues of identity and materialism since 2010 by creating over 200 unique masks. These masks, often gas masks and usually made from iconic trainers, reflect a balance between the celebratory aspects of our humanity and culture, and an awareness that we are in a warring world plagued by injustice, oppression, and environmental degradation. 

3rd animal: Mountain gorilla | Artist: Eric Peters

Peters is not only highly traded on the German art market but also on the US art market, among others. His work is characterised by great intensity and depth. Regarding the WWF campaign, he is already familiar with his subject: he painted ape backs for 2 years and published them in the volume, “Is there a future for the gorilla without man? (1994).

4th animal: Bushman Rabbit | Artist: Rocket & Wink  

Rocket & Wink make design, art & awesome stuff. Since 2011. And still don’t know how to lose the fun in the process. Because they just love to tease ideas out of things, build packages around things and think through design as a thing. Anyone who wants to snatch a piece of their soul is welcome to do so in their online shop. If you want to work with them, slip a confidential email under the door. On the other hand, if you just want to see their work, just open your eyes: they are in this world.

5th animal: Cross River Gorilla | Artist: Andres Ribon 

The 24-year-old Ribon is one of the biggest rising talents on the Colombian art scene. With his committed and inquisitive attitude, he is a perfect match for the WWF campaign. For him, this is the first gorilla he has depicted with his art. 

6th animal: Giant Panda | Artist: Romulo Kuranyi

For the artist, who comes from Brazil, the focus is always on telling emotions. His art is characterised by a pop art of heads and emotions and the recurring smiley motif and is reminiscent of the young Keith Haring. He is always eager to experiment and recently painted a Bugatti completely with his motifs.

7th animal: Baltic porpoise | Artist: Anna Rupprecht 

Anna Rupprecht comes from Germany and is currently making a big name for herself in the field of illustration – one of the currently fast-growing metiers in art. The artist is not only extremely talented but also very fond of animals.

8th animal: Persian Leopard | Artist: Bosslogic

Hailing from Melbourne, Australia, Kode Abdo aka BossLogic is one of THE players in the “NFT Game”. After humble beginnings creating “fan art” and posting on social media, he is now regularly commissioned by Marvel and DC to create artwork for their films. His NFTs regularly fetch 4, 5, and 6 figures. He loves animals and is proud to be part of this project.

9th animal: Giant Ibis | Artist: Vinzent Britz

Vinzent Britz is a Berlin-based art director and digital artist who focuses on computer-generated still and moving images. He combines abstract and photorealistic elements to create visual compositions in 2D and 3D.

10th animal: Saola | Artist: Etienne Kiefer 

Etienne is a digital artist and creative, always on the lookout for the latest technologies. With his art, he wants to depict the beauty of nature and technology in the future. 3D programs and computer games have always fascinated him. NFTs are the technology that ushers in a new era of owning digital art and giving it meaning. His motto: Let’s use it for something good and help endangered species.

Source: Publicis Groupe Germany

The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 23rd FAB Awards! FAB extended an open invitation to the entire Marketing Communications Industry globally to view the show.

Successful design, creative and effective work was showcased to the viewers at the show, and winning projects were announced – be it a Grand Prix (FABulous), a Gold (FAB) or a Silver Award.

The recipients of the best in show ( FABulous Award ) at The 23rd FAB Awards, were as follows:

FABulous Award across all Design categories:‘

Your Way, Way Better for Burger King by Jones Knowles Ritchie

Small Giants-Little Critters, Big Mission for Small Giants by Midday, London

FABulous Award across all Advertising & Innovation categories:

Burger King & Friends by Buzzman, Paris

FABulous Award across all Interior Design & Retail Environment categories:

Klosterhaus, Bristol by DesignLSM

BBDO New York wins Agency of The Year Award Sponsored by YouTube

BBDO New York took home The Agency of The Year Award sponsored by YouTube. BBDO New York had previously won the crown for three consecutive years only to hand it to INGO Stockholm last year. The Omnicom Agency won a number of FAB Gold’s and Silvers and finished comfortable at the Top of the Points Table.

Burger King Win YouTube Sponsored FAB Brand/Marketer of the Year Award

Much of Burger Kings‘ success came from their Brand New Identity and Redesign by Jones Knowles Ritchie and their Burger King & Friends Project by Buzzman, Paris. Both Projects won multiple FAB Gold Awards and 2 x FABulous ( Best in Show ) which won them The YouTube FAB Brand/Marketer of the Year honour. 

The food giant have now won the accolade for the second year in a row.

Paloma Azulay, Global Brand Chief At Burger King on receiving the Award:

Jones Knowles Ritchie Bag FAB Design Agency of the Year Award

Branding & Design experts Jones Knowles Ritchie, were named the FAB Design Agency of the Year, taking home a Silver, Two FAB Gold Awards and a FABulous ( Best in Show ) at The Awards.

FAB GOLD Winners were:

Packaging Design:

Charbonnel et Walker Seasonal Packaging by Together Design, London

Small Giants-Little Critters, Big Mission by Midday, London

Marmite-Dynamite Limited Edition by This Way Up, London

T House Time by Intertype, St.Albans

SoGood Saké by Pearlfisher, New York

Brand Identity:

Your Way, Way Better by Jones Knowles Ritchie for Burger King

Brand Redesign:

Your Way, Way Better by Jones Knowles Ritchie for Burger King

More Real by BrandOpus for Miller Genuine Draft

Interior Design & Retail Environment

Klosterhaus, Bristol by DesignLSM, Brighton

Baskin Robbins Madang by BR Korea

Design Effectiveness

Socially Distanced Dining by Absolute Cornwall

A Ridiculously Good Business by Family (and friends) for CafeDirect

Horlicks–take a moment and enjoy by Brandon, UK

Advertising & Innovation FAB GOLDS

Ramadan Iftar Sand Clock for McDonald’s by Leo Burnett KSA ( Posters & OOH )

Burger King & Friends ( Direct Marketing & Integrated )

Dunkin’ x Charli for Dunkin by BBDO New York ( Sales Promotion & Social Media / Business )

Dogs on Zoom for Pedigree by BBDO New York ( Branded Content & Entertainment )

Breathable Bacon for Black Label Bacon by BBDO Minneapolis ( Branded Utility & Virals )

Weetabix n Beanz by Weetabix Food Company ( Virals )

Feeding Imagination for Goldfish Crackers by Zulu Alpha Kilo, Canada ( Integrated )

The FAB Awards also revealed the full suite of their New brand Identity by leading Design Consultancy William Murray Hamm and also revealed their brand new Awards Trophies made out of recycled materials.

A full list of the Winners of The 23rd FAB Awards can be seen here.

Source: The FAB Awards

The online course has been created to give people the tools and strategies to create persuasive copy that moves people to action.

Adorjan believes lack of confidence is holding many women back, but by boosting their knowledge and learning how best to sell themselves, more women will be encouraged to write – either for their own ventures or others’.

With every 10 places sold, a place is being donated to a female business owner or student who might otherwise struggle to pay the full course fee.

Part of Adorjan’s ‘Pay It Forward’ drive to help more women use their voices more powerfully in the world. 

Find the course at: charwrites-courses.thinkific.com 

Source: Charlotte Adorjan

Melting Pot is a series conceived and produced by Payal Nayar in an attempt to share some human stories from all over the world through conversations with inspiring and interesting people from diverse cultures who are passionately and selflessly pursuing their life mission in different ways.

The guests include people who believe in nurturing the next generation to others who dedicate their lives towards helping families break out of a poverty trap, to empowering women in business & others who are going to great lengths in preserving their cultural and food heritage.

Payal has been an experienced voice artist since 2005. Previously, she was a marketing professional in the airline industry for over 15 years. As a traveler and explorer, Payal understands her strength is in her voice and ability to engage with people. The natural progression from that led up to her journeying and exploring the podcast platform to bring it all together in the series Melting Pot.

“I always believed in absorbing learning from and contributing in a small way to the culture by staying engaged with the communities I have become a part of,” Payal said. 

A Singapore resident, who has also lived in different countries like the United Kingdom, India and Spain, Payal considers herself a global citizen and a traveler at heart having spent most of her life overseas.

The Melting Pot podcast features guests ranging from the hospitality and f&b industries to artists from the multi-disciplinary arts and non-profit organisations. 

“Through my podcast journey, I am in awe of most of my guests,” says Payal. “I feel humbled at how they have opened up their hearts and shared their life stories with me, which I am then able to bring to listeners from all over the world to enjoy, listen, appreciate, absorb and take away from.

Omar Masroor, Founder – Bistro Aracosia, Washington BC “In the culture of Afghanistan in my opinion, the Afghan is a warrior poet” says Omar

“The impact was so massive because it is common sense, sick child plus food equals treatment” Purnota Dutta Bahl, Founder – Cuddles Foundation India

Sneak Peek At Some Upcoming Episodes

Julia Atzesberger, Founder LE PURE Revolutionising Organic Skincare ” Usually when we have a skin alteration it is never only something to treat from the outside, there is always a more inner reason and having an integrative approach to this I think is very important” says Julia

Tri Phan, Resident chef Spiced Saigon and Runner-up of MasterChef Vietnam (season 1) ” I consider myself a flavor driven chef, I get inspired by a combination of flavors and ingredients” says Tri

The Melting Pot podcast is available on Apple Podcasts, Spotify, Google Podcasts, TuneIn, IHeart radio and other available podcasting platforms.

Apple Podcasts Google Podcasts  IHeart Radio  Tunein  

Source: Melting Pot

Today’s society faces superabundance of visual stimuli of all sorts. Being overflown with colors and pictures, people can’t keep track of their emotions anymore. 

Vladimir Vaskevich – an entrepreneur and couch – has created a unique project called “Trip in the dark”. He conducts excursions around the city, and they are unusual in both content and format, as Vladimir is a visually impaired guide. 

The website we created for the project lets us dive into the world woven from sounds, touches, tastes and trust. Through an exquisite merging of art and technology, our past experience zeroes out and new one starts to form. 

A user encounters new ways of interaction with the Internet environment: through voice commands, audio marks and 3D orientation*. The more we explore the website, the brighter is the darkness around us. Street noise, humming, water drops, car horn are the new guide. 

The city sounds can be added to the cart thus compiling your individual route for the future trip. The reviews section tells about the enlightenment that the Trip gave to its guests. 

*The list of technologies used for the website development includes Cinema 4d, canvas, sound mapping, Google Voice-To-Speech service API, THREE.js, vue.js, svg-animation, Google maps API, browsers resources (motion orientation and voice recording).

Participants of the project: 

Voskhod, agency of creative solutions 

Creative director: Andrey Gubaydullin 

Creative digital director: Dmitry Maslakov 

Digital art director: Anna Maslyakova 

Tech lead: Vasily Tsykin

Digital designer: Liliya Zagidullina

Music: Slava R

Sound design and mastering: Mikhail Kokorin, Anna Maslyakova 

Photographer & cameraman: Alexey Udartsev 

Vladimir Vaskevich, a visually impaired guide and coach, author of “Trip in the dark”