Audience Store, a leading international customer insight and programmatic media activation partner, has entered into a strategic alliance with Fenestra, an innovative provider of AI-driven solutions for the advertising industry.

The partnership is part of Audience Store‘s Innovation Lab initiative, aimed at enhancing its proprietary audience intelligence platform, Discover AI, and next-generation CTV solution, Targetcast.

With the advertising landscape continually evolving, this collaboration will enable both companies to leverage cutting-edge technology, including AI, to significantly enhance campaign efficiency and effectiveness. Discover AI and Targetcast will empower brands to adopt a logical, audience-first approach to CTV advertising across their programmatic campaigns, focussing on brand impact, dynamic creative and performance.

By combining forces, Audience Store and Fenestra will help brands maximise their reach and achieve incremental growth, while seamlessly integrating with linear TV delivery.

“Partnering with Fenestra aligns perfectly with our mission to clear up the market’s confusion around the changes in the TV landscape and the complex world of digital marketing,” said Jon Hewson, CEO of Audience Store. “Their expertise in AI and data-driven solutions complements our commitment to providing brands with the insights they need to engage with and acquire customers more effectively. Together, we will drive innovation and deliver exceptional value to our clients.”

Fenestra, led by digital advertising veterans Ashley MacKenzie and Javier Campos, specialises in creating independent, customisable platforms and data ecosystems. Their solutions empower agencies and advertisers such as Media by Mother, Epitaph Group, Deutsche Telekom, Republic of Media, and Unibet to optimise their global biddable advertising investments through enhanced performance analysis and automated improvements.

“Joining forces with Audience Store is an exciting step for Fenestra,” said Javier Campos, Chief Information Officer of Fenestra. “By combining our AI capabilities with Audience Store’s extensive market insights, we can revolutionise how brands approach audience engagement and CTV advertising, paving the way for smarter, more efficient campaigns.”

As part of Audience Store’s Innovation Lab initiative, the partnership will not only enhance existing offerings, but will also explore new avenues for technology and AI development, setting the stage for future advancements in the advertising sector.

Source: Audience Store

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With eight of the world’s top tennis players competing, the Nitto ATP Finals promises world-class tennis and nail biting moments. In order to reach new social audiences and bring fans closer to the action, ATP has partnered with immersive social agency Make My Day, to launch a world-first immersive highlights campaign.

The campaign’s first stage runs throughout the tournament and involves bringing real match footage to life with cutting-edge CGI and 3D technology overlays. The highlights, supplied by ATP’s broadcast and production arm NATPF, will be shared on ATP’s Instagram account (@atptour).

The second stage of the campaign kicks off in the semi-finals of the competition, bringing a cutting-edge AR experience directly to viewers wherever they are. Using ATP’s AR filter, fans can relive pivotal, game-changing moments in four simple steps. Firstly, the viewer scans their surroundings with a phone and taps to begin; a virtual court then materialises, ready to be placed onto any surface, like a tabletop. The game highlight then plays on a continuous loop, allowing the viewer to move around and explore the scene from every angle. Finally, viewers are encouraged to share the immersive experience with friends or across their social networks.

Andrew Walker, Senior Vice President Brand & Marketing at ATP, said: “For our fans, we are always seeking ways to add excitement and interactivity to the viewing experience. Make My Day’s expertise in socially native content that is powered by technology has opened doors to new possibilities. The augmented highlights unveiled this week will be a first for tennis fans and will pave the way for our fans to experience their favourite ATP players and sporting moments in dynamic new formats.”

Will Scougal, co-founder and managing director at Make My Day, said: “We’re seeing XR fundamentally change the way culture is experienced by people, from wearables, to broadcast to social AR. This work sets a new standard for sports viewing, merging real match data with cutting-edge technology to create a new and unforgettable fan experience right at the heart of where sport is discussed the most, social media.”

Source: Make My Day

While veterans comprised 18% of the U.S. population in 1980, today they represent just 6%, and with that decline, comes a decrease in direct relationships that often generate public support for veterans. For Gen Z, the empathy gap is even larger because they didn’t witness 9/11 and lack the emotional connection to it.

The Many and WWP are raising awareness with “Warriors On Board,” which features skateboard art designed by veterans and infused with stories of resilience and perseverance. Running from November 11 to December 6, the campaign aims to connect with Gen Z—a demographic with less of a connection to military culture than prior generations—through shared passions and relatable themes.

The Many’s solve helps these disparate demographics find common ground in creative expression. Experiences like depression and PTSD can be nearly impossible to articulate into words, but art can overcome those barriers by providing an outlet for self-expression.

“This outreach can help more people understand the challenges veterans face – not just the visible wounds, but the invisible ones like post-traumatic stress disorder,” said Jon Eaton, WWP Complex Care Vice President. “The art these men and women created delivers that story so powerfully to so many people.”

WWP’s programs and services address PTSD and other challenges, but reaching veterans around the country is not always easy.

“How do you engage a younger audience that struggles to connect with veterans today, inspiring them not just to listen but to become active participants and advocates for their stories—stories of overcoming both visible and invisible wounds?” said The Many’s Managing Director and Head of Creative Josh Paialii. “What’s been remarkable about this project is not just the individual conversations we’ve sparked within the veteran, art, and skateboarding communities separately, but how real creative expression links them all, creating a shared story. It’s a story that compels us not only to watch but to share.”

The campaign will unroll across WWP’s Instagram and YouTube channels, supported by a dedicated site, WarriorsOnBoard.org. This microsite will host 11 veteran-designed skateboard decks, each representing a personal narrative, which will remain live for a year.

Public figures and influencers including professional skateboarder Ryan Sheckler and painter/sculptor Alex Yanes will showcase the campaign with their audiences.

Starting Nov. 25, the campaign will also include a sweepstakes in which 1,000 skateboard decks designed by the participating veterans will be given away to randomly selected entrants. The giveaway is meant to both build awareness and give young audiences a tangible way to champion veterans’ stories and the mission of the organization.

With this project, WWP hopes to address the generational disconnection between veterans and the public and ensure that “veterans are not forgotten.” 

By using art and skateboarding to amplify its message, the project seeks to reshape how younger Americans see and value veterans with enduring messages that turn into lasting advocacy.

Source: The Many

Officially launching today, we are HUMAIN offers intelligent production solutions that combine traditional craftsmanship with the power of Ai. Supported by their ethical Ai framework and the world’s largest roster of pioneering Ai artists, we are HUMAIN enables clients to unlock unprecedented creative possibilities built on a foundation of integrity. As leaders in ethical Ai, we are HUMAIN are setting a new standard in responsible, innovative content creation that will redefine the future of advertising production.

Founded by Matt Morgan and Charlie Lonngren, we are HUMAIN leverages their extensive experience in traditional production with advanced Ai tools and skilled Ai Artist to bring clients’ ideas to life. This approach merges the ingenuity of human creativity with cutting-edge Ai tools, to produce remarkable still and moving image content that can fit seamlessly into traditional pre production, live action, CG or VP workflows or as standalone full Ai productions. Matt Morgan, an industry leader, who’s played a key role in shaping the future of digital creative content,  has handpicked a diverse global group of talented Ai Artists from traditional creative backgrounds including directors, art directors, creative directors, photographers, designers, illustrators, animators, VFX and 3D artists – who are embracing this emerging technology to elevate their craft. The roster, the biggest in the world, spans a range of  disciplines enabling we are HUMAIN to  provide fast and budget friendly production solutions to fulfil a wide range of briefs.

Matt Morgan, Founder, we are HUMAIN said “Our Ai Artists live and breathe creativity and are deeply passionate about Ai. All are pioneers who’re blending their traditional expertise with an advance Ai toolkit. They’re leading conversations on Ai, developing new toolsets, and setting new standards in the industry.”

Charlie Lonngren, Founder, we are HUMAIN added “In this emerging field, where no one is yet an ‘expert,’ we’ve built a collaborative community that shares knowledge and grows together. When you work with us, you benefit from the collective brilliance of this forward-thinking network.”

“Accessing Ai is easy—achieving outstanding results is not.” said Charlie Lonngren. “That’s why we’ve carefully curated a roster of the world’s top Ai artists who can draw on their industry experience, specialist insights and connections to support our clients in navigating the fast-evolving Ai landscape.”

With ethical Ai at the heart of we are HUMAIN’s mission, founders Morgan and Lonngren have collaborated with leading Ai legal experts and copyright lawyers, to create their bespoke ethical workflow policy which enables the roll out of commercially viable campaigns created with Ai, and supported with their robust legal framework.

Lonngren “We’re committed to working within our ethical Ai framework wherever possible. This enables us to honour original content creators, ensuring they’re compensated, whilst offering legal reassurance to our clients. Furthermore, we can take measures to protect our clients’ valuable assets in the creation of new work”.

Matt Morgan is a seasoned Executive Producer and Digital Production expert with over 20 years of experience leading innovative, high-impact projects for top brands such as Coca-Cola, Apple, Sky and The Prince’s Trust. Throughout his established career across industry-leading, digital-first organisations including founding  Moonshine Media, Morgan has been known for delivering complex, immersive digital experiences and for pioneering ethical Ai production. With a deep understanding of Ai, VR, AR and cutting-edge technologies, Morgan  pushes creative boundaries to shape the future of digital storytelling.

Charlie Lonngren is an accomplished Agency Producer. With over 25 years of experience, she has created standout content for leading agencies and global brands including Google, Guiness and Toyota. Known for her expertise in transforming complex briefs into streamlined, efficient workflows, Charlie is excited by the possibilities Ai brings to redefine production processes in today’s evolving landscape. She’s embracing this opportunity to  evolve  her approach to creative content creation and position herself at the forefront of a new era in production. Charlie’s expertise lies in developing strong collaborative partnerships and motivating teams to achieve exceptional results. Her goal is to bring sustainable, forward-thinking solutions to the creative industry without compromising on production and creative excellence.

Source: we are HUMAIN

The partnership leverages A1 expertise and network reach to enable responsible digital marketing

Utiq, the European AdTech company with a unique telco-powered first-party identifier that harnesses Authentic Consent to enable responsible digital marketing, has officially entered the Austrian market in collaboration with A1, Austria’s leading telecommunications provider.

This partnership brings Utiq’s innovative, people-first Authentic Consent Service to A1’s vast user base, facilitating more relevant digital marketing experiences between brands, publishers, and people. The Service enhances data privacy, giving consumers real control and choice over their consent, whilst offering advertisers the ability to target deterministically and accurately at scale.

Marc Bresseel, CEO of Utiq, commented on the expansion into Austria by saying: “This is another significant step for Utiq in partnering with A1 Telekom to bring privacy-focused responsible marketing solutions to Austria, aligning with our vision of empowering users while delivering value to brands and publishers through more relevant, ad-funded experiences.”

Marco Harfmann, A1 Director of Marketing Communications, on the collaboration with Utiq: “Through the cooperation with Utiq, we are bringing an exciting and above all practical and secure successor technology to 3rd party cookies to the market. In combination with our large customer base, this opens up exciting solution approaches for the digital advertising industry.”

First-Party Identifier vs. 3rd Party Cookies 

Secure and encrypted addressability is crucial for targeted online advertising. Previous solutions like cookies are ineffective, inaccurate and also face increasing restrictions, with alternative, innovative solutions using telecommunications services now being accepted as the privacy-first, deterministic alternative.

Telco-powered identifiers are replacing 3rd party cookie solutions to address users on brand and publisher websites. Only when the user gives their consent will they receive personalised online advertising or website optimisations based on this dedicated technology, through pseudonymized IP addresses.

Utiq, which is backed by the telecommunications providers Deutsche Telekom AG, Orange SA, Telefónica S.A., and Vodafone Group plc, arrives in Austria with a mission to help foster a trusted and responsible ad-funded open internet. 

The partnership connects A1 with Utiq’s trusted publishers and brand partners via a real-time, end-to-end secure consent signal match – its first-party data identifier – to create Authentic Audiences that have unambiguously and freely provided consent for marketing purposes.

This unique alliance marks a significant step in Utiq’s European expansion and strengthens both companies’ market positions, combining Utiq’s cutting-edge technology with A1 established leadership in Austrian telecommunications.

Source: Utiq

We Are Social’s UK office won a competitive pitch to secure the work, and will now collaborate with Carlsberg Group across strategy and creative campaign development, as well as social-first content production through We Are Social Studios.

The agency’s scope includes key brands like Tuborg, Somersby, and 1664 Blanc, with campaigns spanning multiple global markets. It will collaborate closely with Carlsberg Group’s global media agency of record, iProspect.

Henna Mertsola, Global Digital Marketing & Media Director at Carlsberg Group said: “We were impressed by We Are Social’s combination of creative reputation and global reach, and their ability to bring new technologies into our social approach. We’ll be collaborating to create more globally consistent and social first content and bring new and fresh ideas to our brands. We’re looking forward to seeing the work come to life.”

Lisa Austin, Client Partner at We Are Social, added: “We’re thrilled to be working with such a progressive business as Carlsberg Group, with brands who genuinely want to create cutting edge work.”

Source: We Are Socail

Audience Store, a premier international customer insight and programmatic media activation partner, has announced a partnership with AudienceProject, a leading provider of audience measurement solutions, to bolster incremental reach for advertisers.

The collaboration will focus on enhancing Targetcast, Audience Store’s audience-first, next-generation CTV advertising solution, enabling advertisers to benefit from market-leading capabilities in planning and reporting incremental reach opportunities above traditional linear TV advertising.

By leveraging AudienceProject’s unique measurement solution, Audience Store will empower advertisers to deduplicate Barb data and impression-level digital data, significantly improving the effectiveness of their CTV campaigns, and enhancing campaign planning by highlighting potential efficiencies based on historical Barb data.

The partnership is designed to deliver enhanced insights into audience reach and will also enable brands to deploy frequency capping across CTV content services in order to maximise their advertising impact beyond traditional linear TV.

“Teaming up with AudienceProject is a strategic move that elevates Targetcast, our market-leading, next-generation CTV solution”, said Jon Hewson, CEO of Audience Store. “This partnership allows us to provide our clients with a clearer understanding of their campaign’s potential pre-campaign, with post-campaign reporting back on the actual performance, incremental reach and audience engagement delivered, informing their advertising strategies with smarter, data-driven decisions.”

AudienceProject’s innovative platform equips advertisers with the tools to gain comprehensive insights into their audience and its incremental reach potential to optimise campaign performance and incremental reach and achieve efficiencies while allowing unique frequency capping across premium CTV content services. This means Audience Store and its clients are better positioned to navigate the complexities of the rapidly evolving advertising landscape and capitalise on the opportunities presented by CTV.

“Audience Store’s commitment to enhancing audience intelligence aligns perfectly with our mission at AudienceProject,” said Paul Barnard, Managing Director at AudienceProject. “Together, we will empower advertisers to unlock the full potential of CTV, delivering not just reach, but also precise targeting and measurement.”

The partnership marks a significant step forward in Audience Store’s continued dedication to innovation within the rapidly evolving TV space, ensuring that clients can navigate the complexities of modern media with confidence and precision.

Source: Audience Store

Barrett ECD Craig Mangan and Supernatural ECD Bob Winter created the Kamalizer to make it easy for people to “be one with” the candidate with an “ala” name extension. Zoom, Blur, Brightness, and Contrast bars let them tweak their photo’s red and blue tones. The microsite also contains links that allow visitors to share their artwork on social media (Facebook, Instagram, and X), register to vote, and donate to the Harris/Walz 2024 campaign.

“The idea was to help people show their support for Harris while combating the negative tone that’s become so exhausting,” Mangan explained. “The Kamalizer is a way for people to do that and say, ‘I’m with her’ in a more fun way.”

Source: The Kamalizer

Blis, the geo-powered advertising tech stack, has announced a new partnership with Virgin Media O2 Business to position the company as the exclusive partner for the O2 Motion Brand Elevator product. With access to brand-level data, this groundbreaking deal will enhance Blis’s omnichannel advertising platform allowing advertisers to leverage extensive anonymised and aggregated data.

Through the Blis suite of data providers, including Virgin Media O2 Business, advertisers will now have access to one of the most comprehensive and highest-quality telco datasets available. This will enable Blis users to strengthen their audience planning and measurement capabilities with access to high quality brand insights.

“Telco data is becoming an essential resource for understanding purchase intent, and we’re thrilled to be able to now utilise brand-level data from Virgin Media O2 Business as an exclusive partner for their O2 Motion Brand Elevator product,” said Charlie Smith, European MD at Blis. “This deal reinforces our commitment to providing high-quality data for our clients’ campaigns while ensuring privacy compliance. We believe this should be the industry standard. Our clients can now maximise campaign effectiveness without compromise.”

Blis’s Audience Explorer platform will now include anonymised and aggregated data from Virgin Media O2 Business, allowing advertisers to craft and measure against precise target audiences for their omni-channel campaigns. This ensures they don’t have to compromise on the quality, depth and breadth of the data they use. The platform operates on geo-powered insights, enabling clients to plan, activate, and measure campaigns across all channels. Advertisers can easily layer on any additional demographics or consumer spending data, such as Mastercard insights, for enhanced targeting.

In addition, Blis is pioneering the use of app and web usage data for omnichannel measurement through its innovative Smart Holdout Groups. This solution allows advertisers to accurately assess brand outcomes across various channels, measuring key metrics such as sales uplift, footfall increase, and app usage growth.

“Our expanded partnership with Blis showcases the power of anonymised and aggregated data when applied in digital advertising. Through access to O2 Motion’s Brand Elevator product, Blis users will be able to make data-driven decisions to enhance both planning efforts and work impact,” said Andy Gillham, O2 Motion Business Development Director at Virgin Media O2 Business. “Combining Brand Elevator outputs with tools like Blis’ Smart Holdout Groups, customers will be able to unlock valuable insights that enable greater collaboration within the advertising industry.”

The Virgin Media O2 Business application and anonymised Brand Elevator product is now available in the Blis Audience Explorer platform starting today. Advertisers can test Smart Holdout Groups for free for a limited time.

Source: Blis

SuperHeroes announced today that JIMMY, its collective of global digital artists bringing new life to advertising across social channels, is expanding to include world-renowned AI artists, such as Paul Trillo, @cinema.ai, @shaneF3D, Ethereal Moon and @ulises.studio. These artists are trailblazers in AI, known for their creative storytelling and use of AI as a craft.

“AI is our latest and greatest tool to enhance creative storytelling and be thumb-stopping,” says Rogier Vijverberg, JIMMY Founder and Chief Creative Hero of SuperHeroes. “We’re being intentional about working with artists that have a strong POV and know how to wield this tool for creative briefings. There’s still much to discover, but with every problem we solve, we’re creating more stunning, original, and leveled-up creative work for brands.”

Since its inception, JIMMY has grown a powerhouse portfolio of 25+ brands including giants like Netflix, Nike, Lenovo, Balenciaga, Buick, Kiehl’s, and the NBA. Setting the bar high early on with viral digital street art content like their work for FentyxPuma and APPA for Netflix, SuperHeroes and JIMMY continue to pave the way for wildly artistic work, as also seen in their most recent AI-inspired campaigns for Lenovo Yoga.

Digital art is becoming increasingly important to brands’ social marketing strategies and is driving significant results in terms of reach, engagement, and brand lift. This expansion within JIMMY positions SuperHeroes with best-in-class artists for work that captures their creative-centric Gen Z audience. See the new JIMMY website for a look into each artist’s work.

Source: SuperHeroes